Summer is just around the corner, and with this time comes the concerns of many eCommerce companies about the difficulties to sell their products and services during the months of July and August.
In fact, between July and August 2020 there was a decrease in eCommerce searches of almost 24%, when compared to searches in May and June of that same year, according to data from Doofinder.
In this sense, one of the priorities of online stores, both large and small, is to try to maintain the level of sales for the rest of the months of the year. A challenge that requires strategies to maintain business volume in summer.
Key factors for an online store to create business during the summer
Offers and special promotions: Between the end of June and the beginning of July, the vast majority of physical stores hang the sale sign in their windows. A period of discounts well known by consumers that online businesses should not miss.
Collaboration with influencers: Summer is a very good time to try working with influencers, as many continue to collaborate with brands during the summer months and attract the attention of a young audience that does not usually disconnect from the screens during this season.
Investment in social networks: 21% of Spaniards claim to use social networks more during these months, according to a study published by the expert platform in digital advertising Adglow. A figure that reaches 30% in the case of young people. With these figures on the table, it is more than recommended that brands that sell on the Internet strengthen their communication in networks during these months.
A good ‘responsive’ design is essential: That the online store has a web design that adapts to all formats and devices has always been important. It should not be forgotten that almost 70% of Spaniards who buy online use their mobile for this, according to the Cetelem eCommerce Observatory.
But this aspect becomes much more relevant in summer, when many consumers consult online stores from their mobile phones while relaxing on the beach or by the pool.
SEO, a key ally: Being visible on the Internet is the first step to maintain the stability of the online business, especially in summer where searches are lower and Internet users will always go to the first options of the results. In addition, it is important to write a good description of the products with recognizable keywords so that the search for SEO is beneficial.