” 7 out of 10 Spaniards suffer from Diógenes Digital syndrome and surely they don’t know it, ” says Juan Merodio, an expert in digital marketing.

In 2021, more than 4,000 million people used email, of which 43% opened it on their mobile phone or tablet. According to the latest statistics, Facebook has 2,200 million monthly active users to add to the 1,000 million users that Instagram has, but only 15% of these have activated file deletion functions once viewed or filtered.

Memes, gifs, old emails, expired promotions, several almost identical photos of the same moment, old plane tickets, old WhatsApp conversations … are some of the elements that are most present on mobile devices, but when they reach up to 80% of memory capacity and the user is not able to “get rid” of them becomes a disorder.

In addition, to corroborate these statements, Juan Merodio conducted a survey among his more than 1000 students through TEKDI , the Institute of Digital Marketing, and the result is that more than 70% of those surveyed between 25 and 50 years of age did not He recalled deleting old files in the last month and that 9 out of 10 had a hard time filtering what they wanted to keep from what they didn’t need to keep on their tablets or mobile phones.

” It is not a matter of age or sex, it is a syndrome that is increasingly common and that only draws the attention of the sufferer when he receives a notice of the storage capacity of his phone, which is usually late in the face of the useful life of the device ”, argues Merodio.

6 steps to overcome Digital Diogenes syndrome
Juan Merodio highlights some tips to begin to be aware of the daily use of the mobile phone and points out 6 actions to start the digital Detox plan.

Learn to differentiate priority digital files from those that are not.
Delete files and conversations that have not been seen in the last 6 months.
Choose an image of each moment.
Be aware of the cost of mass storage: slowing down devices, changing devices, investing in cloud storage, etc.
Use the functions that most applications have so that you do not save files directly.

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