At a global level, the number of profiles of minors has decreased by 5.5% during 2021, Spain being where it has decreased the most (9%) compared to the previous year.
By age group, those under 10 years of age are the only ones in which it has increased, 5% more active profiles. On average, minors spend 65 minutes a day on YouTube, a list that the United Kingdom leads with 74 minutes a day compared to 51 minutes on average in our country. YouTube is a giant present in more than 100 countries and available in 80 languages.
In addition, it has a community of more than 2,291 million users around the world or, what is the same, almost a third of the current world population uses it , according to figures from the platform itself. The website , created in 2005 by Steve Chen, Chad Hurley and Jawed Karim and sold to Google Inc. only a year later , has become a virtual newspaper library with an incalculable amount of audiovisual content. In fact, YouTube estimates that users upload more than 500 hours of video content every minute .
The arrival of TikTok and Instagram has revolutionized the way of understanding and consuming video online. So much so that YouTube has launched YouTube Shorts , to avoid losses of users on the platform. In addition, this month it has announced the launch of a fund of more than 88 million euros to encourage youtubers to create vertical videos , as well as offer large sums of money to tiktokers to switch to Shorts. Against this background, Qustodio has made an X-ray of the digital behavior of minors on YouTube.
In it, they collect usage data for 2020 and 2021 in Spain, the United Kingdom and the United States . As the analysis shows, at a general level YouTube leads the Top10 of the video apps and social networks most used by minors with 30%, followed by TikTok (17%), Instagram (16%), Facebook (13%), SnapChat (12%) and Netflix (6%).
In the last position of the ranking is Twitch with only 2%. However, the data extracted from the study reveals that during 2021 the platform has experienced a global drop of 5.5% ; Spain being the country where its use has decreased the most, 9% less compared to 2020, closely followed by the United Kingdom (8%). The United States is where it has decreased the least , only 3%.
“The decrease in use is explained by the fact that more and more platforms are integrating the video option within their benefits, in addition to being more adapted to the tastes and needs of the new generations, who consume videos: shorter, more dynamic and that can link automatically “, declares Eduardo Cruz, CEO and co-founder of Qustodio .
“However, YouTube has gone one step further to continue leading the list of applications and prevent its users from migrating.” By age group , between 10 and 18 years of age it is observed that its use has decreased slightly in a generalized way, being those under 10 years of age the only group in which it increases with 5% more active daily profiles.
Globally, minors spend an average of 65 minutes a day on the application, with the United Kingdom leading the list with 74 minutes / day . The United States follows with 67min / day and, finally, the Spanish with 51 minutes a day on YouTube . When reviewing the time of use by age in Spain, the study shows that those under 10 years old spend the most time on YouTube, one hour a day , compared to young people between 10 and 18 years old, who use an average of 52 minutes daily.
The same pattern is found in the United Kingdom with 82 minutes a day in children under 10 years of age compared to 73 minutes on average in those under 18. On the contrary, in the United States, young people between 10 and 18 years old spend 68 minutes a day, 7 minutes more a day than those under 10 years of age.
The app most blocked by families
Despite the fact that the application has the YouTube Kids option , created with the aim that minors could safely navigate alone, the global data extracted from the study places YouTube as the application most blocked by families with 35% followed from TikTok (25%), Facebook (20%), Instagram (17%) and Snapchat (12%).
The study divided by country reveals that Spanish parents block YouTube the most, with a total of 36% of active accounts, ahead of the United Kingdom , with 35%, and the United States , with 34%.