Dunkin ‘, an emblematic brand operated by the Inspire Brands, Inc. Group (“Inspire”) in Spain, announces the launch of its Christmas campaign “Much to share”, with which it is committed to reunions to make up for lost time with loved ones, in one of the most special parties if they fit this year.
Christmas is one of the most important dates for Dunkin ‘, where you can be closer to your customers. For this reason and in its commitment to become a benchmark for gifts on special occasions , Dunkin ‘has presented exclusive designs of its emblematic glasses and boxes of 6 and 12 dunkins. “We have reached the final stretch of the year and one of our best sales periods.
After a somewhat unusual past Christmas, this year we have ‘Much to share’. That is why we want to enjoy these holidays with great enthusiasm close to our loved ones Every Christmas, we strive to reinvent ourselves to offer new formats that satisfy everyone’s tastes, and that make these dates the most special.
Christmas is the time to reunite with our family and friends and how could it be otherwise, we want to be present honoring the true essence of Dunkin, filling all our customers with very happy moments, and on this occasion, by the hand of Suchard, undoubtedly one of the brands most linked to Christmas in Spain “, he commentedKarina Castillo, Dunkin ‘Marketing Director in Spain.
Campaign “Much to share”
To publicize this launch, Dunkin ‘has activated an important digital media campaign, scheduled in two waves during the month of December, which will be present on several large-audience digital platforms such as YouTube and top-level media, with formats Very striking and differentiating, as well as on the chain’s official social networks through paid media content, on Facebook and Instagram, and will carry out special actions with a top influencer on Tik Tok.
To this end, the company has created two interactive video pieces with a nod to two classic settings of these dates, on the one hand the reconciliation between a mother and a daughter , and on the other hand, a conversation between brothers- in- law . Dunkin ‘has also launched an outdoor advertising campaign in order to give visibility to the launch and generate brand presence at the national level, with original designs and through various media such as bus circuits, mupis and spectacular marketing in Shopping Centers during the Christmas period.