After the pandemic, society has been forced to digitize, which has led to a total change in people’s digital behavior. At present, especially in the hospitality sector, most queries are made through Google (recommendations, products, hours, reservations, etc.), so having a good positioning within this browser has been become essential.
Google My Business is a totally free tool that will help you both to manage the file with all the information that your customers should know about your business, and to have a better local positioning within Google.
Why use Google My Business?
In addition to the better local positioning of your business that we have mentioned above, Google My Business offers us a large number of advantages that we have summarized in these 5:
Brief description of the business . The first impression that a client has about you is very important, so Google My Business offers you a section where you can write a small text that defines your business.
Hours . This option allows you to keep the client updated on the opening and closing hours of your business. The schedules can be updated without any type of restriction so they can be adjusted during holidays or holidays.
Products or services . It is very important that your clients are updated on the offer of your business. Google My Business offers us a section where we can show the products or services that your business currently offers with just one click.
Featured Post . Google My Business offers a section within your file where you can publish any type of content, both permanent and temporary, such as offers, announcements or informative publications.
Reviews . One of the most important and most decisive sections of Google My Business. The reviews will help your customers decide whether or not to opt for your products or services, so you should have this section as carefully as possible and with all the reviews answered, both the good and the bad ones.
The main key to making a good strategy with Google My Business is that the information on the file is up to date , otherwise all the previous work will not have been worth it.