Interactive Advertising Media will also experience remarkable growth. According to a recent report by the powerful communication consortium WPP Group, in 2009 interactive media will represent approximately 15% of advertising investment worldwide, a 50% increase compared to 2004 data, which makes to digital marketing and interactive advertising supportsin one of the most important for advertisers who are moving away from traditional media in favor of digital ones.

Some of the interactive media, such as Internet advertising, mobile marketing, and gaming advertising, accounted for 11% of overall ad spending in the US and Western Europe in 2007. “There is no doubt that interactive channels are increasingly important for delivery and engagement and will continue to be even more so for years to come.” commented Rob Norman, Global CEO of GroupM Interaction.

Interactive Advertising Media will also experience remarkable growth. According to a recent report by the powerful communication consortium WPP Group, in 2009 interactive media will represent approximately 15% of advertising investment worldwide, a 50% increase compared to 2004 data, which makes to digital marketing and interactive advertising supportsin one of the most important for advertisers who are moving away from traditional media in favor of digital ones.

Some of the interactive media, such as Internet advertising, mobile marketing, and gaming advertising, accounted for 11% of overall ad spending in the US and Western Europe in 2007. “There is no doubt that interactive channels are increasingly important for delivery and engagement and will continue to be even more so for years to come.” commented Rob Norman, Global CEO of GroupM Interaction.

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